About Super Enterprises
Super Enterprises was founded in 2002 by Mr. Narasimhan, who operates his family’s 1947-founded stationery company. At the moment, their product line includes a large variety of stationery, paper, printers, and computer consumables. Leading private and governmental organizations in South India are their main clients.
For printers and HP and Canon ink cartridges, they are Tamil Nadu’s biggest trading partner. They have also fulfilled numerous orders throughout India and are an approved vendor for Gem Marketplace.
Requirements
Based on their in-depth analysis, Supper Enterprises realized that they needed a solution that would help them upgrade their marketing operations. They also looked at many software in the market but they didn’t seem to be a good fit. Supper Enterprises finally decided on Zoho because of its brand and it proved to be a great value for money. With Zoho Marketing Automation, they were able to launch their marketing operations without the help of a developer. It is quite easy to use and learn compared to other marketing technology platforms.
Challenges
The B2B market was Supper Enterprises’ primary area of concentration. Therefore, they have a certain amount of potential customers in the B2B market but not in B2C. They wished to alter their approach, nevertheless, in order to remain resilient in the cutthroat industry. They therefore aimed to identify the appropriate channels to use in order to extend their operations to the B2C market.
Super Enterprises relied on the traditional marketing approach, which made it difficult for them to manage marketing and monitor business operations with the current bandwidth. Additionally, the negative impact of COVID-19 made their marketing and sales teams work remotely, which made it even more difficult for them to coordinate their work
Solutions
With Zoho Marketing Automation, Supper Enterprises could target their online audience with the web assistant feature. Zoho allowed them to proactively engage with website visitors with smart pop-up forms. This system provided a wide range of built-in forms, which allows you to customize to adapt your branding identity and requirements.
In addition, Zoho Marketing Automation Journey also helped Supper Enterprises run multi-channel campaigns, which supported their engagement with customers and agents. This resulted in personalizing their communications and fully automating them. Furthermore, their marketing team made an effort to adopt other modules of Zoho Marketing Automation to take advantage of growth opportunities.
Furthermore, businesses were able to customize personalized customer experience based on collecting the customer journey. With the smart reports and in-depth analysis, Super Enterprises had more important source to enhance their customer services as well as supplant the advanced marketing strategies.
Benefits
Along with their digital transformation journey, Zoho Marketing Automation brought many impressive benefits. Zoho had powerful integration features, which allowed businesses to integrate Zoho Marketing Automation with other Zoho applications quickly without any hassle. Additionally, tight integration with Zoho Commerce supported them to penetrate the B2C market, differentiate their target audience, and run personalized campaigns smoothly.
Thanks to Zoho Marketing Automation, their marketing team could target potential customers and identify the highest performing advertising channels. From there, they could reshape their strategies and marketing efforts to engage more potential customers as well as boost conversion rates. In addition, Zoho Marketing Automation provided detailed dashboards with an intuitive interface, Supper Enterprises could get a comprehensive view of which products are viewed the most. As a result, they were able to optimize their time and money to improve order conversion.
Finally, Zoho Marketing Automation allowed Supper Enterprises to plan, build campaigns and direct their marketing efforts from different locations remotely. They didn’t need to hold long meetings and documents because everything can be shared on Zoho across the organization. Now, the team of Supper Enterprises can easily communicate and share documents in the Zoho system. With Zoho, they are confident to reach a new height and expand the system in the future when they grow.