Minor Hotels

Minor Hotels has over 530 hotels, resorts, and serviced suites under brand names like Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, TIVOLI Marriott, Four Seasons, St. Regis, Radisson Blu, and Minor International. The portfolio includes 55 nations across the Americas, Europe, the Indian Ocean, Africa, the Middle East, and Asia Pacific. Additionally, it grows by forming strategic alliances with other top hotel brands throughout the world and acquiring a number of complementary hospitality businesses.

Customers of Minor Hotels include individuals, banks, government agencies, wholesalers, corporations, MICE partners, airlines, and many more. It also runs a point-based vacation club, retail centers, entertainment centers, and residential buildings. A publicly traded business called Minor International (MINT) belonged to Minor Hotels, one of the largest hospitality and leisure companies in the Asia-Pacific region

Minor Hotels used to use an antiquated and very simple customer relationship management system through spreadsheets to handle client and sales data. This resulted in being difficult to handle customer and business data. They decided to look for a customer relationship management tool. The purpose of this technology was to rigorously handle customer data and streamline the company’s sales procedures.

When searching for a solution, security and privacy were of utmost importance. The implementation of a new CRM system for B2B sales was the first priority because Minor Hotels has a diverse clientele. The team sought a user-friendly solution that could manage substantial volumes of client data, streamline the sales process to increase the effectiveness of the sales team, and assist management by providing clear insight into the team’s work.

After evaluating several tools like Zoho, Salesforce, Zendesk, and Freshdesk, they finally chose Zoho to optimize their sales management because the Zoho One suite not only caters to the requirements of their sales team but also to several other teams, including marketing, finance, and management.

Additionally, Zoho One also had the most competitive pricing, which suited their requirements. It is ideal that they could use this suite for several other teams without paying an extra dollar each time.

Zoho provided ease of use with a great security policy. The team of Minor Hotels could easily deploy it even if none of us had any technical background.

Leveraging Zoho CRM is a good way for Minor Hotels to manage their B2B sales process. During the initial phase of deployment, they focused on building a centralized data repository, improved reporting, and better visibility into sales activities.

With Zoho CRM, it was easy for Minor Hotels to record all the leads, deals, and partners they handle. They could add, manage, and nurture leads on the CRM system. A series of follow-ups are automatically scheduled using workflow rules.

Zoho CRM also offered a centralized data management system to track all sales activities of the team, to continuously monitor the business situation and make informed and data-driven decisions about the future. Moreover, it had a wide range of reporting templates which allowed Minor Hotels to choose the right one.

Minor Hotels took more advantages from Zoho CRM in their customer and revenue management. The CRM system helped Minor Hotels through its advanced features.

Improved sales process : Their sales team spent much time doing core operational tasks instead of manual efforts. Zoho CRM records every detail of the conversations related to the deal, which allows Minor Hotels to track better and avoid relying on any individual. In addition, the Activity Module helps the team avoid missing any follow-up, thereby increasing the conversation rate.

Better visibility for management : Thanks to the Zoho CRM system, Minor Hotels didn’t need too much time to generate data from many spreadsheets to create a report. They could export Zoho CRM reports and dashboards in just several clicks. One of the most popular reports Minor Hotels uses is a detailed report on the activities of their sales team and helps them track who is taking what action for each specific deal and partner. Furthermore, they also share data across the entire global sales team rather than just one group using spreadsheets.

Mobile applications for all: Minor Hotels employees are constantly on the move to make sales, so a mobile CRM app played a vital role in recording every detail. Zoho CRM provided responsive mobile which allowed Minor Hotels to not have to log in to the system from a desktop. Thus, the sales team could always update details into the CRM, ensuring all information is accurate in real time.