About Agoda
Agoda, a digital travel platform, started out as an e-commerce start-up in Singapore in 2005 and has since expanded to offer a global network of over 2.4 million properties in more than 200 countries and territories worldwide. It is easy for travelers to access a large selection of luxury and affordable hotels, apartments, homes, and villas, which are suitable for all travel occasions and budgets.
In 2019, Agoda expanded its travel services to include flight reservations and packages. Agoda, which has its headquarters in Singapore and is a division of Booking Holdings (Nasdaq: BKNG), has over 4,000 employees across 30 countries. Currently, you may access Agoda.com and the Agoda mobile app in 39 different languages.
Requirements
Similar to the requirements for the software product, Agoda required high on components such as transactions, contracts, campaign management and advanced technical implementation. They have consulted many solutions in the market but they are not suitable for many reasons such as too high price, difficult setup, lack of customization, etc…
Choosing Zoho CRM Plus was known as their CRM subscription because they wanted to improve user experience and increase customer satisfaction. It was fortunate that Zoho CRM Plus had a user-friendly interface with powerful customization capabilities to enhance customer experience and a reasonable total cost for Zoho’s value proposition.
Solutions
Zoho used Blueprint to analyze and create an advanced process flow, which aimed to make it easy for partnership managers to follow. To handle the deal flow from lead to live, including all sophisticated technological implementations, another blueprint was set up in tandem with this one. As a result, Agoda was able to organize its partnership onboarding procedures instead of using manual emails and chatting messages to request configurations for backend systems.
Additionally, Agoda took advantages of the integration of Zoho CRM with other Zoho Apps. It not only shared documents quickly but also communicated with each other effectively. They also set scheduled meetings and received the notice without missing important meetings.
For approval requirements, Zoho CRM allowed Agoda to set up its own approval rules. Agoda could utilize not only built-in features but also tailor functions to manage the partner onboarding process. At the same time, workflow rules were established to manage follow-up duties on Zoho platform.
Finally, Zoho CRM provided activity lists to enhance Agoda’s campaign management procedures. Furthermore, with strong integrated capabilities, Zoho CRM permitted Agoda to connect with other apps to improve the campaign management process from creating and publishing to reporting and end. They also leveraged Zoho CRM to execute email campaigns to share updates with partners more effectively
Benifits
Zoho CRM has such a wide range of adaptability and customization that Agoda has moved from using Zoho CRM alone to consolidating all their requirements into one system as Zoho CRM Plus. Through extensive research and testing, Agoda has replicated some of the features and settings available in Zoho and added them to meet the next operational expectations including multi-level approvals, opening and closing tickets based on ticket updates, etc….
Setting up custom processes on Zoho takes Agoda beyond the hassle of handling issues. It is easy for them to detect and control unwanted issues during the management process. Additionally, Zoho CRM has a navigated interface which is easy to onboard no matter how technical knowledge you have
Furthermore, Agoda was able to streamline the campaign administration procedure, particularly with regard to email marketing campaigns, thanks to Zoho CRM. Thus, the company could reduce resource allocation, save money, and increase production because every task was automated.
Agoda has successfully leveraged the combination of Zoho CRM and Zoho Desk to optimize data. In addition to the built-in features and diverse stores, Zoho also allowed Agoda to take full advantage of flexible and scalable customization. It is a future choice to meet any changes without technical barriers.
